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90 Days
''90 Days'' is a video news magazine produced by McDonnell Douglas in St. Louis, MO and distributed at the end of every business quarter (hence the show's title) through the mail to employees and shareholders of the company in VHS format. From its inception in September 1989 until the final episode in 1996 under the "90 Days" title, the program routinely featured segments about employees and company programs or products, all while incorporating a review of financial results from the previous quarter. An example clip from the program can currently be found on the video website YouTube. It was "a video report about issues, events and people important to you and McDonnell Douglas."〔"Number 1." 90 Days. By McDonnell Douglas. St. Louis, MO. Sept. 1989. Videocassette.〕
== Overview ==
As Mr. McDonnell explains in "Number 1," the purpose behind going to the expense of producing and distributing ''90 Days'' was to facilitate better communication between the company and its employees and shareholders. In fact, the first episode came with a postcard so viewers could share their comments on the show, and a special mailing address was established for comments throughout the life of the program. When "Number 1" debuted, the company was in the midst of a major transition, and at the time this was an innovative form of communication that served as an insight into the company's direction.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「90 Days」の詳細全文を読む
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